Electronic Security Association provides new website specifically for consumers

Alarm.org is useful tool for making important security decisions

Irving, Texas (June 17, 2011) — Installing an alarm system can seem like a complicated task – what features do you need, how much does it cost and which company should you use? All of these questions, and more, are answered on the Electronic Security Association’s (ESA) new website for consumers, alarm.org.


The newly-designed website offers visitors an easy way to find an ESA member company in their neighborhood simply by typing in a zip code. There are also resources for learning about new lifestyle-enhancing technologies and videos featuring fire and law enforcement officials who give valuable advice.


Being able to access useful information about the security industry is especially important during the summer when alarm sales programs are underway. This is the time that many homeowners are approached by alarm salespeople. For consumers seeking the services of a security company, the Electronic Security Association (ESA) has the following recommendations:


  • Ask your insurance agent, friends, family or neighbors for referrals.
  • Visit www.alarm.org to find ESA members in your area – ESA members have agreed to abide by the National Code of Ethics.
  • Call several companies and ask if their employees are trained and/or certified by a nationally recognized entity like the ESA’s National Training School.
  • Ask the companies for proof of applicable state and/or local licenses.
  • Ask the companies if they conduct any pre-employment screening (i.e. drug test and/or background checks).
  • Contact your local police department’s Crime Prevention Department, state licensing agencies, Consumer Protection Agencies, and the Better Business Bureau regarding any past interactions with, or history on, the perspective security companies.
  • After you’ve narrowed the field to three or four alarm companies, ask for the name of the person who will call on you.
  • When he/she visits, ask to see some company identification.
  • Ask each alarm company representative for an inspection, recommendation and a quote in writing. Use a checklist to compare different packages and price quotes.
  • Never feel pressured to sign anything. Be cautious of those who push you to sign a contract quickly or who may be offering unusual deals or incentives.

Consumers are encouraged to log on to www.alarm.org for the latest security information. For more information, contact ESA at (888) 447-1689.




Established in 1948, the Electronic Security Association (ESA) is the largest trade association representing the electronic life safety and security industry. Member companies install, integrate and monitor intrusion and fire detection, video surveillance and electronic access control systems for commercial, residential, industrial and governmental clients. In cooperation with an alliance of chapter associations, ESA provides technical and management training, government advocacy and delivers information, advice, tools, and services that members use to grow their businesses and prosper. ESA may be reached at (888) 447-1689 or on the Web at www.ESAweb.org..